AI-SaaS Platform Design

Led end-to-end product design for an AI-powered learning platform (web and mobile), starting from a blank slate. Defined product structure, core user flows, and scalable UI systems to turn an abstract idea into a usable MVP. Improved onboarding and core workflows through user testing and iteration. Delivered developer-ready Figma designs within a cross-functional team, helping the product scale to 1M+ users.

Problem

Students rely on multiple disconnected tools (notes, flashcards, tutors), making learning:

fragmented
time-consuming
hard to stay consistent

Existing solutions focused on adding features instead of simplifying the learning experience.

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Product Definition

Starting from scratch, I helped shape the product by:

Identifying core use cases (test prep, summaries, flashcards, tutoring)
Prioritizing features based on user value, not complexity
Structuring the product into a guided learning system instead of a tool collection

👉 The goal was not to build more features, but to create a clear learning journey

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Key Insight

Early exploration showed:

Users don’t need more study tools → they need clarity and structure
Too many options increase drop-off
A guided flow improves engagement more than feature depth

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Solution

Designed onboarding to place users into a personalized learning path
Created structured workflows for key features (flashcards, summaries, test prep)
Built a modular UI system to support multiple features without overwhelming users
Designed consistent experiences across web, mobile, and tablet
Established a scalable design system for future product growth
Delivered developer-ready Figma files for implementation

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Impact

MVP reached 5,000 users within 90 days of launch
Contributed to scaling the platform to 1M+ users
Enabled faster product iteration through a structured design system
Improved clarity and usability across the core learning experience

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Deliverables

UX/UI Design

5K+

Users during MVP

1M+

App downloads

85%

Students satisfied

No items found.

Client testmonial

Malik is a great designer. I worked with him over the course of a month and a half to come up with new UI for our app, and he was great to work with. His English is great and he communicates really well. His designs are neat and well organized, and I really like his creative style. Sometimes slow to respond but he was moving at the time so very understandable. Would definitely recommend.

Stars - Elements Webflow Library - BRIX Templates

Jhon Fig