EdTech Platform Redesign

Problem

Despite having 1M+ users, the platform suffered from:

• high bounce rate within the first few minutes
• poor readability of complex math content
• excessive ads and intrusive popups
• difficult navigation and content discovery

👉 Users were leaving quickly due to a friction-heavy experience

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Key Insight

Research showed:

• The issue wasn’t the content → it was presentation and clarity
• Ads and popups disrupted focus and reduced trust
• Students needed a clean, distraction-free reading experience
• Some users were willing to pay for ad-free learning

👉 The real problem was experience design, not content quality

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Solution

• Redesigned the platform with a readability-first UI, optimized for learning
• Reduced intrusive ads and removed unnecessary popups
• Re-structured content into clear categories and simplified navigation
• Introduced PDF-based learning (ebooks) for ad-free experience and monetization
• Improved presentation of complex math topics using better hierarchy and visuals
• Delivered responsive designs and collaborated closely with developers

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Impact

• Reduced bounce rate by 30%
• Increased conversion rate by 15%
• Achieved 90% positive feedback on usability
• Improved engagement through a cleaner, distraction-free experience

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